Marketing Technology
HealthMedia Services
The communications/media environment is light-years ahead of where it was even three years ago. The question is how to best communicate with your community, patients, providers and broader business community. Gone are the days of bill boards, print brochures, and other expensive media spends. Today’s media strategies must embrace the reality of how people communicate and the means to do so.
Although this is a change from the historical approach, technology is an enabler and allows an organization to reach a more targeted audience through the channels that they prefer, real-time and at a much lower cost. Although some still rely on TV, radio and print, most individuals are attached to their smart devises and rely on social media to be their mode of communications and source of information. This reality will only accelerate at lightning pace through technology innovation and realization of the Google and other search engines to be consumers primary source for healthcare information.
The question is – is your organization positioned to meet this communications reality and have you identified strategies to be the healthcare provider of choice that best communicates and engages your constituents?
Is your organization
Positioned and Ready?
The answer for most, is No. The question isn’t whether there are adequate marketing budgets, but how are those budgets being allocated. If your budget doesn’t reflect this market reality you are probably already behind in the market. Source Market Position Strategies is focused on assessing and developing market positioning strategies that will allow an organization to best meet their constituents needs in a cost efficient, digital focused and consumer friendly environment.
Source Rural America
The challenges within rural healthcare across the country are unique and need to be addressed in a different manner than their urban counterparts.
How We Can Help
Marketing Audits
Many healthcare organizations run marketing programs without a strategy rooted in the dozens of new digital marketing capabilities now available to hospitals, providers, and other health firms – from Google Ads to hyper-geo-targeted banners based on an individual’s location in a building or neighborhood. Source’s Healthcare Marketing Audit analyzes your firm’s strategy and tactics to provide you with a comprehensive suite of new marketing tools that give you a strong competitive edge.
Development of Digital Marketing Strategies & Key Metrics
With the advent of digital marketing in healthcare, metrics and KPIs that were once only available to direct response marketers are now standard. From impressions through to call-to-action, the path that patients and providers alike take in their journey to a decision and selection can now be tracked. Source can get you there.
Branding Strategies
Your brand consists of so much more than a logo or a tagline. While these are critically important, every interaction a patient or provider has with your website, publications, social media, and the humans in your organization also affect their impression of your brand. Whether you need to build a new brand, need a refresh, or need to analyze and strengthen your existing brand, we provide insightful strategies and help you execute all of the elements.
Capital Campaign Development
From feasibility studies through assembling of all the elements and proper timing of a campaign, we take your overwhelming task and break it down into steps for success. We can also engage your board, employees, and key stakeholders to become a positive support along the way.
Communications Audit
The ways and means of communicating with various audiences are still changing at lightning speed. Many healthcare organizations allocate their marketing dollars at least in part according to stale traditions, rather than taking advantage of the best new tools available. We ensure that you are getting the greatest ROI for every marketing dollar you spend – segmented appropriately to every type of person you need to reach.
Crisis Communications
A crisis for a healthcare organization can range from a slightly sensitive issue to an urgent emergency. Either way, the stream of communication to and from employees, patients, providers, and the media must be controlled and perfectly timed. You can rely on us to advise you confidentially, craft proper language, and send and receive thoughtful and stable messages when a crisis is on the horizon or has already hit.
Solutions
Communication Audits
Many healthcare organizations run marketing programs without a strategy rooted in the dozens of new digital marketing capabilities now available to hospitals, providers, and other health firms – from Google Ads to hyper-geo-targeted banners based on an individual’s location in a building or neighborhood. Source’s Healthcare Marketing Audit analyzes your firm’s strategy and tactics to provide you with a comprehensive suite of new marketing tools that give you a strong competitive edge.
Marketing Audits
Many healthcare organizations run marketing programs without a strategy rooted in the dozens of new digital marketing capabilities now available to hospitals, providers, and other health firms – from Google Ads to hyper-geo-targeted banners based on an individual’s location in a building or neighborhood. Source’s Healthcare Marketing Audit analyzes your firm’s strategy and tactics to provide you with a comprehensive suite of new marketing tools that give you a strong competitive edge.