Capital Consulting
HealthVenture Services
It is our belief that many of today’s healthcare challenges and opportunities will be addressed and solved by entrepreneurs that will be creative, cost effective and ensure ease of implementation solutions to the healthcare industry. The introduction of new tools, technologies and solutions has created a crowded market and a challenge for the best of class to take their place as the market leader in their space. We recognize these challenges for many growth stage healthcare companies and the opportunity to fundamentally transform the healthcare system.
Source Venture Capital Accelerator is focused on assisting Venture Capital and Private Equity to accelerate their healthcare portfolio company’s growth and market position. We understand that the market can be crowded, and growth companies need to develop strategies that will set them apart and to accelerate their performance. This includes business analytics, market assessments, strategic partnerships, commercialization channels, and strategic advisory services that understand and have experience in the healthcare industry. In addition, we focus on bringing vetted quality company investment opportunities for firms to evaluate for adding to their portfolio.
Bringing You
Experience & Solutions
Many entrepreneur entrants into healthcare have a great technology solution or service but lack the understanding of the healthcare industry. This includes the value proposition, pricing, decision making process, strategies to get in front of decision makers and the overall ability to navigate the complex healthcare industry.
Source brings decades of experience bridging the entrepreneurs and healthcare providers together to bring needed solutions to the bedside and healthcare industry. The perspective of having sat in the seat as a purchaser (healthcare executive) is invaluable to determine the success of a new technology or solution.
Source Rural America
The challenges within rural healthcare across the country are unique and need to be addressed in a different manner than their urban counterparts.
How We Can Help
Business Analytics & Due Diligence
Early assessment of a business opportunity can save a lot of time and cost. Often many business opportunities look attractive, but quickly dissolve due to the deeper dive to understand the business opportunity and value proposition.
Source has industry experts who can quickly assess a business to determine the true market opportunity. We can review businesses with our colleagues to determine the need and overall market opportunity. This can assist in the due diligence process and identify opportunities early in the discernment process.
Industry Assessments
Assessing the healthcare industry market is critical to a company’s market success. The ability to access the business opportunity from the perspective of the end-user can significantly increase the investment opportunities success.
Source brings decades of experience bridging the entrepreneurs and healthcare providers together to bring needed solutions to the bedside and healthcare industry. The perspective of having sat in the seat as a purchaser (healthcare executive) is invaluable to determine the success of a new technology or solution.
Commercialization Strategies for Accelerated Growth
Both new and existing healthcare investments are challenged with the ability to break into the healthcare bureaucracy and well-established relationship with legacy partners. The sales cycle can be long and frustrating, especially if the healthcare environment is not understood. Traditional sales strategies may not be successful and can result in not achieving revenue and sales targets.
Source understands the healthcare environment and how to access the decision makers and the decision-making process. Source works with a national network of distributors that can accelerate a go-to-market strategy of new and growth focused companies. Often our network of distributers can serve as the external sales team for healthcare companies.
Branding Strategies Focused on Digital Marketing
The challenge for many healthcare companies is how to best reach their target audience. Not only is this time consuming but can be very expensive. Traditional market strategies no longer reach the intended audience and result in significant expenditures, with minimal results.
Source understands this phenonium and the cost associated with implementing the wrong strategy. Our experts us geo-targeting strategies to reach your audience in the timeliest and cost-effective means. Long are the days that billboards, radio, tv, and print will deliver our most critical message to the end decision maker.
Strategic Advisory & Enablement
Many healthcare companies have a great product, technology or service, but lack the healthcare experience and ability to navigate the complex healthcare industry. This can significantly handicap an organization and result in un-informed strategies and go-to-market strategies being implemented, resulting in less favorable results. In addition, we often find that the initial entrepreneurial leadership is not positioned to take the company to the next level.
Source executives have started and grown many companies and understand that company leadership needs change over a company life-cycle. We serve as advisors to many companies, providing the need executive, entrepreneurial and board leadership required to drive an company’s strategies and business results.
Investment Opportunity Sourcing
Healthcare is a very attractive market for venture capitalist and private equity firms. The challenge is a true understanding of the market and the future of the healthcare delivery system. In addition, the regulatory and reimbursement systems can instantly take a “winner” into a “loser”, almost overnight.
Source spends every day working with healthcare entrepreneurs and companies, assisting in developing go-to-market strategies, business development and leadership development. We spend a significant amount of time with excellent companies that are in accelerated growth curves and evaluating strategic alternatives. Many of these “best of breed’ companies need capital investments in order to take them to the next level. We work with these companies to identify strategic capital partners and advise them through the process.
Solutions
Physician Coding – Data Analytics with Artificial Intelligence
One of the big challenges in acquiring physician practices or hospitals merging their physician enterprise is the diligence and ongoing monitoring of physician coding practices. Most organizations will do a sampling of physician coding practices, which leaves a high percentage of physician’s practices that are not fully assessed. Obviously, this can result in significant compliance exposure for over coding or under coding and result in revenue loss when a physician is under coding due to poor documentation. The manual process of auditing physician coding practice results in greater risk for the acquiring physician practices, the merging of hospitals which employ physicians, the PE investment in physician practices and the overall monitoring of coding practices.
Population Health, Readmission Reduction, Coordination of Care
Reducing readmission rates is a major focus for hospitals across the country. This solution can be a great tool for managing population health with the critical clinical data that allows for interventional analytics versus retrospective analytics. It is critical for health systems to manage their post-acute provider network and ensure that they are aligned with the broader population health strategies. Managing the acute and post-acute markets will be critical in improving and coordinating care, reducing readmissions, and reducing overall cost.